Summer/Addiction Swimwear will donate $1 from every bikini sold from its new collection to The Butterfly Foundation. The foundation works toward the prevention and early intervention strategies in limiting the development of, and suffering from, negative body image and eating disorders.
Gold Coast girls Chantal Umpelby and Jasmin Young, founders of of Summer/Addiction Swimwear want to promote a healthy and positive body image across summer’s worldwide. This week, the young duo launched their third collection under the label, La Vida Collection, which brings a more diverse range of styles, cuts and products to the luxury swimwear brand. “In a world where social media and PhotoShop is king, we want women to know that we are all bikini body ready regardless of our size, shape, nationality or age,” said Chantal.
Aligning with Summer/Addiction’s values, The Butterfly Foundation recognises that eating disorders often arise from poor body image, and in turn delivers a range of positive body image workshops to schools and workplaces through its education program. “At Summer/Addiction we celebrate inclusivity. We want women across the globe to feel beautiful, empowered and confident while wearing our swimwear,” she said. “We want to send a message that we are all women, we are all uniquely beautiful in our own way, flaws and all. We want to encourage women to embrace their bodies, wearing confidence like they wear our delectable designs,” she added.
The new range accommodates for the summer lifestyle with the introduction of resort wear and accessories, These include a range of luxurious beach kimonos, 100 per cent cotton turkish towels and a number of beautiful handmade sling and basket bags.
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