Naomi Lambert founded The Cool To Be Kind Project at the beginning of 2018, where she designed kindness cards and hid them in various places around Perth for people to find. The idea behind the kindness cards was to inspire people to perform random acts of kindness.

Her endeavours have gained global attention, especially in the U.S., with Arianna Huffington tweeting about Lambert’s initiative and the Salvation Army publishing a story about Lambert in its Caring Magazine. On September 1 ,Lambert is launched the 52 Weeks of Kindness Campaign. “This is truly a global challenge. Whether people admit it or not, kindness is universally understood. A single act of kindness has the power to change someone’s day. To turn a life around,” Lambert said. A new challenge will be released every Sunday via social media and people are to complete their act of kindness within the week.

“This won’t be your usual random act of kindness challenge,” said Lambert.”I see kindness as a method of self-care and by challenging people to have kinder thoughts, listening, reconnecting and addressing the little things, one can truly cultivate kindness within our home, school, work, community and friendship. We’ve asked people all over the world about kindness and the average response has been that whilst being connected to the world via social media, we’ve lost meaningful connection. Connection with others affects our health and longevity. Food, water, shelter, feelings of belonging, loving relationships, friendship circles and community engagement. People feel lonely. By challenging people to practice kindness, focus on what they can give and share with others, I want people to see their ability to uplift their own life and the lives of others. At the end of the 52 weeks, I want people to feel a sense of purpose and meaning within themselves and their lives.”

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