Timeless, feminine and unique – these are the traits embodied by women’s swimwear startup Abby Rose Bikinis, now celebrating the opening of their first bricks-and-mortar boutique in Noosa. Sunshine Coast local and founder Abby Vuister said it was a sheer accident that the swimwear label grew into such a successful boutique business when she created the brand in 2012.

“I started the business in 2012 when I could not find any swimwear that I felt fit right, so I began to make my own and eventually made more for friends who saw my creations,” she said. “This then grew organically into the business as it is now.”

The swimwear range focuses on sustainable retail, with all lycra used in the current collection made from recycled ECONYL® 100 percent regenerated fabrics from post-consumer materials such as carpet, clothing and fishing nets. Each piece also boasts shape retention, high chlorine resistance and 50+ UV protection. Abby produces two collections each year, aiming to create bikinis that are versatile, comfortable and, most importantly, wearable. The young entrepreneur hand makes each piece herself, and she says this is another element of keeping the label as sustainable as possible and has no plans to stray from this vision.

“I am certain that all our swimwear pieces will remain handmade, and as the business grows we will be employing local seamstresses to help with the production,” Abby said. The current collection, Golden Days, was inspired by a 70’s colour palette, with past collection themes including Hotel California and Azure. The Abby Rose Bikini boutique is located at 7/14 Arcadia Street, Noosa Heads. Abby Rose Bikinis are also sold online, and at the Eumundi Markets each Wednesday and Saturday.

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