Two female entrepreneurs Judi Watts and Kristy Mason launched Aisle Wedding Market amidst the COVID-19 pandemic as they spotted an opportunity to turn the crisis into a successful start-up business.

With the wedding industry having been shaken by harsh restrictions, postponements and ongoing cancellations, the pair were motivated to create an e-commerce platform that would support wedding suppliers impacted by the pandemic.

Aisle Wedding Market is the first of its kind in the business as it’s an online marketplace for premium wedding businesses that have something to sell, including both new and pre-loved items. The company launched on July 20th to help engaged couples providing a one-stop-shop for small weddings and allowing wedding business owners to adapt to the current crisis and generate some much-needed cash flow.

Taking just eight weeks for the pair to form and organise the business and all its small details after the first initial idea, the response to the launch was instantaneous and well received. Five hundred products were first added to the online website that brought along thousands of dollars in sales within the early few hours of going live. “The pandemic has really affected us and the entire wedding community. We saw an opportunity to create something positive that would allow the wedding industry to ride out the pandemic and generate additional revenue by selling new inventory and pre-loved goods direct to the bridal market,” Kristy says.

Located in Northern New South Wales, the female founders have had over 10 years experience in the local wedding industry with impressive knowledge and skills in the wedding based businesses. “We’ve had so many amazing businesses right across the country jumping on board to list their products on Aisle, from stationery to bridal accessories and pre-loved furniture. The response from both seller and couples alike has been incredible,” Judie says.

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