Owner of the fashion brand AJITA Fashions, Liena is expanding her brand and taking it to new lengths. The brand first emerged in the 90s. Liena’s fashion journey began  much like any aspiring fashion designer. Her brand emerged from selling her merchandise to friends and family and showcasing her works through parties held at her home. Eventually these parties expanded, and moved to hotel exhibitions where her designs were displayed for sale.

Throughout the years a niche market has emerged through her designs. Liena began to manufacture and export fashion accessories which have now grown to 925 silver jewellery pieces, gemstones and recently ventured into kaftans that are sold to boutiques and individuals around the globe.

Liena’s brand AJITA Fashions team consider themselves  experts in craftsmanship, in designing unique and exclusively crafted products that are meant to serve and enhance the intricacies of one’s everyday lifestyle. The brand carefully hand selects its products from around the world, searching for quality and detail.

The aim of their craftsmanship is to serve and enhance the intricacies of a persons everyday lifestyle, bringing the mundane into the realm of mythical beauty. The brand specialises in a variety of aesthetic styles ranging from contemporary or classic to ethnic, rustic pieces, all specially designed to suit highly personalized tastes.

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