Anna Toman is the entertainment manager for Mushroom Events. Anna began her career at local talent agency, Premier Artists as a 20 year old and worked under the hands of the legendary Frank Stivala for the next 13 years. This gave Anna a wealth of experience across all facets of local touring acts, finance, touring logistics, travel arrangements and event management. When Directors Michael Gudinski and Frank Stivala started the successful Mercury Lounge, Crown’s premier live entertainment venue, Anna managed the live performances by the artists, record launches and private events, PR and promotions, including print and radio for the next 10 years.

In 2002, Anna spent two years abroad in London working for Kylie Minogue’s then manager, Terry Blamey at the height of Kylie’s career and world phenomenon. Anna returned to her hometown of Melbourne in 2004 to take up a position as Executive Assistant to Michael Gudinski CEO of the Mushroom Group for 12 years and Gudinski family assistant.

Over the past five years, alongside Michael, Anna has developed a sub-brand called Mushroom Events which books and produces the live entertainment for some of Australia’s premium sporting events, including the Toyota AFL Grand Final and blockbuster AFL games, corporate marquees and special events. Mushroom Events has also curated the Australian Open tennis live stage for several years, plus works with many high profile celebrity Australians on private events. Anna has worked alongside some of the most famous artists in the world coordinating every little detail when it comes to logistics and live performance.

Anna has been on the Women For Challenge Committee for more than a decade, holding the position of Chairwoman for the past 10, and running the very popular Diamonds Are A Girls Best Friend Gala Dinner held annually at Crown. This event began as 250 now selling out within 10 minutes each year to a maximum capacity of 1600 women. Anna is a highly motivated, pro-active multi-tasker with a solid knowledge of local and international artists, sponsorship, media and marketing. She thrives on hard work and loves to see the results.

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