The Wollongong-based entrepreneurs behind music festivals Yours and Owls and Farmer and The Owl are expanding their business portfolio into sponsorship strategy and activation and they are excited to welcome Pop Sponsors to their Steel City family. Yours & Owls is an organically grown collaborative festival promoter, event organiser, venue booker and live music/events consultant that is an organically grown aimed at expanding the creative environment.

Pop Sponsors led by Head of Partnerships Scarlett Black will develop and execute commercial partnerships and experiential activations for all assets under the Yours and Owls company banner, that includes Yours and Owls, Farmer and The Owl festivals with plans to expand to external clients towards the end of 2019.

Previously an executive manager at Secret Sounds, with a background in artist management and sponsorship, Scarlett comes to Pop with broad experience and a fresh creative approach to brand partnerships in the entertainment space. “I am really excited to join the Yours and Owls family. I have been a long-time fan of the creative community and industry they have developed in Wollongong; I can’t wait to contribute to that,” said Black.

Yours and Owls Co-Founder Adam Smith says the team is excited to welcome Black to the team. “A sponsorship division felt like the next natural step for the company, with our growing portfolio of assets it made sense to be able to service them all internally and integrate all of the opportunities for current and potential brand clients. We are beyond excited to welcome Scarlett, her broad experience and creative approach is the perfect fit for our team,” said Smith.

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