Sonya Driver, international award-winning Eco Tan founder, shares her secrets in her first book, an organic business manual, The Nudge.

In The Nudge Sonya provides honest, real life experience and arms readers with the tool kit needed to strategise towards getting started on their own business. Sonya’s passionate character comes through on every page. Sharing her secrets, she says “I learnt the hard way, I made the mistakes, I rocked back and forth, I got kicked down… I’ve created this manual, so you don’t have to”.

From a dumped single mother to the owner and operator a multi-million-dollar global organic empire, Sonya shares an authentic peek inside her epic rise. A strong business leader, Sonya is always is true to herself and reminds readers, “don’t be paralysed by the pursuit of perfection. The going is going to get real tough”.

In just eight years, Eco Tan has grown into one of Australia’s leading organic beauty companies  now stocked nationwide in more than 2500 retailers and this month into iconic department store Myer. The brand is internationally celebrated with more than 20 global awards and a toxic free healthier alternative range that continues to expand. An innovator, not an imitator, Sonya words will resonate with readers, “there is nothing to fear but fear itself. Don’t be afraid. It’s a trap”.

The Nudge is an exquisite hard cover book, printed in Australia using recycled materials.

Readers also enjoyed this story about Sonya Driver.