When she was a single, working mother with two young daughters in Russia, Elena Gosse could never have imagined she would become an entrepreneur and the CEO of an innovative Australian company. Having worked in the entertainment industry in Russia to support her children, one with a disability, Elena has overcome many battles on her journey to become the CEO of Queensland manufacturing business, Australian Innovative Systems (AIS).

This week AIS will officially celebrate its 25th anniversary with Elena’s leadership an integral part of its success as a pool water disinfection company. AIS currently exports its technology to more than 55 countries worldwide. After studying English and completing further Australian education including a second university degree, Elena started with AIS in 1994. Initially she worked with her husband as Company Director and Secretary.

Since rising through the ranks to the position of CEO she has become instrumental in the company’s growth. In 2017, Elena won the Innovation and Technology Award (Greater Brisbane) in the Women in Business Awards. She was also chosen as one of three finalists for the Business Achiever Award and was the only finalist to be selected for two categories. AIS technology is used by aquatic centres, swim schools, competition swimming pools, resorts, hotels, water parks and family swimming pools all over the world and the business is recognised as a leader in the design, production and supply of commercial and residential chlorine generators and water disinfection technology.

“Our unwavering commitment to research and development, along with excellence in manufacturing, has delivered a long list of proud achievements for our company,” Elena says. Drawing on her professional skills and business network, Elena is also passionate about supporting and mentoring other women to help them to achieve their full potential. “My experience as a Russian immigrant has helped me to refine my business and personal vision,” she says. “It has also inspired me to assist other immigrants by encouraging and embracing cultural diversity in the AIS workplace and supporting the local community.”

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