Lifestyle brands Blushing Confetti and Livvy + Harry, founded by Ellen Powell, have merged and rebranded to The Somewhere Co. The Somewhere Co. have just announced the opening of its very first store in Indooroopilly Shopping Centre next week
The Somewhere Co. founder Ellen Powell said it made sense to bring the two brands together to create a vibrant lifestyle brand that better represented the product range and its customers. “Both brands have changed significantly since they first began and we have seen more and more similarities as they have grown – from the product ranges and design to the customers buying them,” Powell said.
“We realised that both audiences had the same values and interests but were at different stages in their lives, so we united the two brands to bring The Somewhere Co. to life. The company is the ultimate lifestyle destination for the modern woman as she transitions through different life cycles and embarks on new adventures,” Powell said.
Stocked in hundreds of stores worldwide, as well as a thriving international e-commerce store, The Somewhere Co. designs lifestyle, gift, and baby accessories ranging from lunch bags and picnic rugs, to change mats and pram liners. With a strong community focus, The Somewhere Co. will continue to cater to women who value shopping consciously, Australian design, and combines style with functionality.
“Our community focus will remain at the forefront of The Somewhere Co. – we want to continue to create a meaningful brand that celebrates the modern woman and her values,” Powell said. “Over the last 12 months, we have transitioned to more eco-friendly and sustainable products such as reusable shopping bags, reusable cups, and lunch bags. I’m very excited about the new brand and what we’ll be able to offer our customers now. I feel we’ve taken the best parts from the beloved Livvy and Harry and Blushing Confetti to create the ultimate destination for home, work, baby, and play.”
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