Young 22-year-old entrepreneur Emily Martin has won the Young Women in Business Awards 2020 for her unique company that sells pet nappies.

Emily has an audacious goal to reduce pre-mature euthanasia rates for pets across the globe who suffer from incontinence. Her great idea has now led to her category win in the Greater Brisbane Women in Business Awards held at the Emporium Southbank on November 20 with some of the most successful and inspirational businesswomen in the region.

Emily’s unique business comes from her own personal need, her dog Sophie. Sophie is a bulldog pup who was scheduled for Euthanasia. Luckily, at just six weeks I found her, fell in love and simply had to take her on. Unfortunately, though, Sophie has Spina Bifida and despite the fact that she’s fully mobile, she was both urinary and bowel incontinent.

Emily noticed that she would need to treat Sophie with more care than most pets and she created a nappy for her to wear. Within a week, Emily started creating her own pet nappies due to the unsuitability of other products on the market. “You see, I tried them all. Disposable, reusable, and even baby nappies. They leaked, they caused rashes and ammonia burns, and were made of poor-quality materials that made poor Sophie’s life truly miserable,” said Emily.

Finally, after several months of hard work plus a lot of trial and error, she hit the mark. Emily’s friends and family started noticing her dog nappy designs and asked if she could make them some too. Wanting to take the next step toward comfort for affected animals, Emily decided to take her designs to the market. The nappies have been designed in consultation with veterinarians and pet health professionals.

“They are four times more absorbent than others and feature beautifully soft bamboo fibres,” she said. “Bamboo is well known for its superior breathability, absorbency, gentleness, and anti-bacterial properties to keep your pet comfortable and healthy. When you combine our two layers of bamboo with antibacterial microfibre terry and suede cloth, you achieve superior moisture wicking to keep your pet dry and a nappy that thermo regulates, ensuring your pet stays cool, even in the hottest of weather.

“Greater peace of mind with zero leaks is guaranteed with medical-grade waterproofing and a close, comfortable fit. They’re also UV, stain, and scratch-resistant. Truly, an unbeatable product.Pet owners, including vets, are somewhat largely unaware of the alternatives they have when a pet, be it a senior dog or disabled pet becomes incontinent and is often faced with euthanasia as an option. Dundies is here to help educate people on pet-related issues.

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