Founder and owner of Picnic Season Kate Seiz is encouraging families to reconnect on the picnic rug after its commissioned survey revealed the startling decline of family time due to the pressures of modern day living. This research into the daily routines of 450 Australian families indicated long working hours, work exhaustion and social media engagement as the root cause for this decrease in family time. This had led to more than three quarters of parents constantly feeling they do not have adequate time to spend time with their family.
Picnic Season conducted this research to mark the launch of its brand and range of extra large picnic rugs, and calls on families to get out and make an effort to spend time together picnicking this Autumn. Seiz believes this research shows what many families are feeling, highlighting the never ending struggle to achieve the elusive work/life balance. “We can see that there is a desire among Aussie families to break out of existing routines and into more active lifestyles.”
While the most common way to spend limited family time proved to be having a meal at home, second on the list was a trip to the park, while going out for a meal and going for a walk also made the top five. “That’s what our new brand, Picnic Season, is about,” continues Seiz. “We want to inspire families to get out together in the fresh air with a bite to eat, and enjoy each other’s company.”
With the arrival of autumn and its moderate weather, Seiz believes picnicking is a social activity that does not break the bank. “The arrival of Autumn and some more moderate weather is the perfect time to start thinking about killing two birds with the one stone and getting outside to share a budget friendly meal with the family.”
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