The South Australian Fashion Focus Weekend (SAFFW) is excited to officially announce the launch of their 2019 program. The highly anticipated weekend is set to take place across a three-day period with a highly curated selection of various fashion-forward events, including the Next-Gen Industry Mixer, Fashion in the Port Runway Production and concluding with the Adelaide community renowned Creative Lifestyle Market and Designer Showcase.
The weekend features a myriad of designer brands and speaking opportunities from industry professionals; every single person, brand and business being from South Australia. Hosted by Ellery Events Australia, the national fashion events company is working with local designers, artists, small business owners, and creatives to provide a platform for the local Adelaide fashion industry to thrive.
SAFFW Creative Director, Katelyn Ellery, has spearheaded some of our state’s biggest community-oriented fashion events, adding SAFFW to their expanding portfolio that has grown on the basis of championing SA as a state of fashion and creativity.
“The South Australian Fashion Focus Weekend was the clear next step for SA’s fashion events. To be able to create an opportunity for local designers, models, and creatives to get involved in a professional fashion event that provides a platform for them to thrive with an accessible entry point, we’re aiming to re-energize the fashion industry with small business in mind,” said Ms Ellery.
“Never before has there been an event like this, run by a team of volunteers that’s by the people, for the people. We’re seeking to shake up the status quo and create educational and showcase opportunities for our Adelaide fashion community.”
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