Australian luxury resort wear startup Get Robed continues to extend support to its flood-impacted neighbours in Townsville and surrounding regions by donating 100 per cent of its profits to people in need this month.
The Premier of Queensland Annastasia Palaszcuk launched the official Queensland Flood Appeal announcing that the generosity of people across the state would make a real difference in the lives of thousands of people impacted. Founder of Get Robed Rebecca Kroon is based in the state, saying Townsville holds a special place in her heart. “[Townsville was] the first place I moved to when I arrived in Australia in 2007,” said Rebecca. “I instantly fell in love with the coastal city and it saddens me to see the impact these floods have had on our northern neighbours; their families, their homes and their community”.
Kroon, originally from New Zealand, moved to Queensland with her husband to enjoy and embrace all the sunshine state has to offer. Inspired by coastal living, Kroon founded Robe in 2017 to give women access to high-quality, luxury-resort wear that suited their lifestyle. The unprecedented flooding has brought devastation to much of the region — especially Townsville — leaving potentially thousands of homes underwater and causing roads and bridges to disappear. Kroon says, “We hope our contributions will help families to rebuild their homes and our thoughts are with those who have been affected. As a Queensland startup we want to do what we can to help and while we can’t donate funds, we can raise some. With each Robe purchase, we will put our profits into the pockets of those in need to support our neighbours through this tough time,” said Kroon.
“Between now and the end of February we will donate 100 per cent of profits from each Robe sold to the Queensland Flood Appeal.”
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