Grace Sanders revealed her hyper-pop and drama-filled single Scrolling on September 17 – the first taste of new music since the release of her highly-acclaimed debut EP, GUMS, in February this year.
Now to accompany the glistening electro-pop goodness of Scrolling, Sanders is pairing it with a CGI music video that is a wondrous journey into digital realms of social media. As she places herself in cyberspace in amongst a myriad of comments posted each day to social networks.
Produced by animator and visual effects artist Luca Dante, the video is a visualisation of how social media networks create an obsessive and competitive culture that becomes all-consuming. Highlighting the challenges users face in dissociating themselves from this realm, and the negative ramifications that can have on people.
Floating through hyper-space on her bed, Sanders CGI character ventures through the digital realms of social media. As thousands of cascading posts rain by, Sanders finds herself unable to disconnect and obsesses over new posts from a past lover who has now moved on. In turn, it paints an electrifying picture of the modern break-up and some of the challenges that come from such a connected network.
Scrolling has already seen widespread support from Triple J, Triple J Unearthed (rotation), Coles Radio (rotation), RTR FM, Beat Mag, Scenestr, Hipland, and more. Sanders has garnered critical acclaim from music journalists and fellow musicians for her previous work citing the vocals and visuals as a strong suit for the artist. With her new single Scrolling, Sanders capitalises on that reputation to deliver a stunning work that amplifies those traits. She also recently announced her WA tour that will see her perform in Fremantle, Esperance, Busselton and Margaret River throughout October and November.
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