Hattie Boydle is a pro fitness model, Muscle Nation ambassador, body positivity advocate, and the WBFF (World Beauty Fitness and Fashion) 2016 world champion with more than 500K followers on instagram alone.
Hattie first joined the Muscle Nation family as an ambassador in 2016. Her love for the environment and passion for the recycling movement sparked an interest in wanting to develop an eco-friendly range with the brand who were equally as passionate about making her range sustainable. Hattie believes that every brand needs to start thinking about its impact on the environment and from the beginning of this campaign, her vision was to create a collection that highlights the sustainability message.
In collaboration with the Muscle Nation team, they have all worked tirelessly hard over the last year to source the best, durable materials to create a collection of the highest standard. Alongside her role as an ambassador, Hattie is the owner of a popular online fitness and coaching programme, the Sports Model Project and she is on a mission to empower women to be the best they can be, hoping to inspire them to push their boundaries when it comes to weight training, healthy living, competing on stage, or simply being the best version of themselves.
Queensland based Muscle Nation, one of Australia’s fastest-growing activewear and supplement brands, has released its first sustainable collection as part of its commitment to building a brand that not only looks and feels great, but delivers on environmental and social fronts.
Inspired by and created in conjunction with former WBFF world champion and brand ambassador Hattie Boydle, the ‘HBXMN’ line is created from a minimum of 75 per cent recycled polyester, made of consumer waste and recyclable materials such as plastic bottles. The bottles have been collected, sorted by colour, and then melted down and formed into chips which are then sent to spinning mills. Here, they are further melted down and turned into yarn to create new fabric.
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