Jodie Minto has successfully developed a way to combine her passions of fashion and marketing in a creative way, freeing her from corporate life. She established a concept of iland co., which consists of a range of vibrant, colourful and carefree ladies resort wear.
“Building my own online fashion range opened the door for me to be the mother, wife and businesswoman I yearned to be but was not possible while working in corporate. As a mumpreneur, I have control of my schedule. I don’t have to choose my boss over my children; if they are sick or something special comes up, or there is an event at school, I can be there,” she said.
Despite COVID-19 and its impact on the economy, iland co. has had a successful year with sales growing by 200 per cent. Jodie said this speaks volumes about the blueprint she’s applied to her company. “I sell out of new collections within days and have thousands of loyal customers repeatedly buying. I’ve been able to expand the team and product line for iland co,” she said. “I help other mumpreneurs grow their businesses and achieve the freedom they need to step into the life they want, one that is satisfying and fulfilling with online courses.”
Jodie says that running her own business comes with its challenges – one that causes a blur between her working and personal life. “I’ve taken phone calls with a laundry basket balanced on my hip, set up an office in the dining room so you can no longer see the table, and worked amongst boxes; my multi-tasking abilities are put to use, often. It became difficult; people sometimes forget working from home doesn’t mean you’re not working,” she said. Jodie has recently moved into an office to separate her business work from her home life.
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