Global fashion brand Adrift has gathered a group of inspirational women from across Australia to front an innovative fashion campaign which empowers women with its philosophy of beautiful fashion for every woman.
Adrift Clothing officially launches its Spring/Summer 2018 Every Woman campaign this week, with a stunning photo shoot at Fordsdale Farmstay in the Lockyer Valley. Nine female ambassadors will be flown in from around the country to model for the Vanity Fair-style fashion shoot set to be featured in leading media outlets Australia wide. Among the ambassadors at the shoot will be founder of the Rural Business Collective and director of Cotton Australia Fleur Anderson, indigenous model and activist Guyala Lala and Sarah Parker, President of Australian Women in Agriculture. Nurse Nicole Schneider, youth support worker Judy Lindsay, disability support worker Araminta Pearce and Fordsdale Farm owner Sue Renfree will also be part of the glamorous shoot.
Founder of Adrift Clothing Bec Pullar started the company in 2012 after seeing a need for beautiful, chic and stylish clothing that accommodates all women regardless of their size, age or lifestyle. “Adrift is all about celebrating diversity with honesty and authenticity,” she said. “We offer clothing sizes that are more inclusive than a lot of the mainstream brands. They flatter all shapes, and we pride ourselves on using quality fabrics and stunning textiles.”
Adrift now boasts a network of more than 220 stockists across Australia, New Zealand and The United States. Bec says the brand has come to represent much more than just fashion, creating quality clothing that caters for real women. “Our aim is to make women feel good in their own skin and that’s what motivates us to keep creating clothes that make women look and feel their best,” she said. “So many women have shared their experiences of trying on clothes that somehow made them feel like there was something wrong with their body shape, but so often, it’s the cut and designs themselves that are the problem.”
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