Lulu & Daw, a unique fashion and lifestyle boutique in Darwin, has officially launched its website, expanding the reach of its core message, the importance of women expressing their true selves through fashion.

The fashion brand aspires to build a community that encourages women to find confidence, be innovative and express personality through authentic, everyday fashion. Lulu & Daw’s e-commerce shop is a platform that will allow women to shop more conveniently and will cater to varying lifestyles and shopping habits. The website will allow customer to shop through an immersive experience and be inspired by the different brands available. Women will be able to see the full range of products and delve deep into their favourite labels to browse through sale items and new arrivals alike.

Co-founders Susan Forrest and Emily Hardy built Lulu & Daw from humble beginnings, with a passion to create a community for regional women to create their own sense of style, with comfortable, effortless and sustainable fashion. “Our new website will allow us to connect with women, no matter where they live in the world,” said Susan. “Darwin is a transient place; we meet lots of new people and tourists all the time and we are excited to continue to carry on a relationship with these customers. Expanding our shop online means we can reach women who we’ve become friends with, but they have moved interstate, or those who live too remote to get into town. Inspiring like-minded women who need assistance and support to shop for their body type and style is one of our core values.”

Lulu & Daw is passionate about providing great customer service and reaching women who value sustainable fashion. “We are delighted to be able to grow our services and encourage our customers to reach out to us for support, feedback and recommendations,” said Emily. “The website is a great addition for locals, enabling customers to click and collect so they can still have that face to face interaction and a place to drop in for advice and a chat. We have introduced a loyalty program that enables customers to collect points with their purchases and receive special offers and gifts.”

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