Maive & Bo founder and Brisbane-based mum of two Mallory Welch created the maternity brand after suffering with her self-confidence while pregnant.

Mallory aims to make Brisbane mothers feel great during this magical time in their life with a clothing brand that empowers and flatters their changing shape. “Your body shape changes so much throughout pregnancy and nursing,” said Mallory. “We love seeing how happy our mums-to-be are after choosing something that they look and feel amazing wearing.”

Maive & Bo’s pieces are set apart from the maternity crowd because they are not considered ‘traditional’. Styles are designed to achieve three objectives: to flatter, to feature on-trend beautiful prints and, most importantly (according to Mallory), be affordable. “When I was pregnant, I was frustrated that maternity wear was so expensive. I aimed to create a maternity line that was affordable. I didn’t have company maternity leave when I had my first baby, so I know first-hand how difficult it can be to afford luxury items.”

The founder has also ensured all garments are practical. “Many of Maive & Bo’s pieces, particularly the favourite Maternity Wrap Dresses, are pocket-friendly and can be worn after pregnancy as they are easy to nurse in. We often hear from mums who continue to wear their dresses well after pregnancy and from people who aren’t pregnant who buy our dresses because they love the prints and style.”

Mallory hopes that her brand will inspire confidence in expecting and new mothers as they find their feet in parenthood. “While we hear so much about the importance of eating well and regularly exercising, the value of feeling good about how we look during pregnancy tends to get pushed to one side. I struggled with self-confidence during my pregnancy so one of my goals was to do something to help women to embrace their changing body shape instead of hiding away.”

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