Necessity is the mother of invention. Without it, Kristy Chong would not have been able to bring together feminine hygiene, sustainability and fashion-tech to change women’s lives in the form of ModiBodi.
ModiBodi provides women worldwide with access to reusable and sustainable briefs, swimwear, activewear and maternity wear. The Australian company was founded in late 2013, driven by Kristy’s call for new standards in the world of fashion-tech.
From periods to sweat, bladder leakage and incontinence, ModiBodi empowers women to have the confidence to get on with life, whatever their challenge. The technology also assists in reducing the environmental impact of traditional personal hygiene products. The company prides itself on being Australia’s original leak-proof apparel brand, with a wide range of light to heavy absorbency linings that target periods, heavy discharge, bladder leaks and breast milk leakage. The range includes underpants, activewear briefs and pants, water-repellent swimwear and more. In 2018 the company also launched Red, a teen range for first period and teen years.
To cater to such a wide range of issues and people, ModiBodi employs exclusive, patent technology which was designed and developed in Australia. The rapid expansion of Chong’s business confirms the world’s need for their products, with more than 100,000 units being distributed within the past three years.
In addition to the products, ModiBodi actively engages in causes and organisations concerned with empowering women. ModiBodi Gives Back is a campaign providing homeless women and young girls living in shelters their hygiene products. The company additionally supports the Sustainable Period Project, Days For Girls, Samaritans and ChooseREAL. Via their philanthropic and innovative efforts, Kirsty Chong and her team at ModiBodi are empowering women of all backgrounds on a daily basis.
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