Female led by sisters Lauren Chang Sommer and Alana Chang Weirick, Moi Moi is an Australian fine jeweller specialising in creating jewellery that matters.

The brand had just expanded into Melbourne with the opening of a glamorous store on Collins Street. Taking up residence on one of Melbourne’s most famous luxury shopping streets, Moi Moi’s Melbourne store is the brand’s second bricks and mortar store to open, following its Sydney location of more than 18 years within the prestigious Queen Victoria Building.

The sisters are proud that Moi Moi has been the leader and first to market for Moissanite and premium Lab Grown Diamonds in Australia since 2004. Moi Moi promises not only stunning jewellery but also the best service and an extensive range. All pieces are designed in-house and Moi Moi also offers a custom-made design service. Creating jewellery that matters, Moi Moi offers the largest range of Moissanite and Lab Grown Diamonds in Australia, which come at a fraction of the price of mined gems. All jewels are ethical, socially responsible, and come with a guaranteed source of origin, promising that brilliant jewels don’t need to cost the earth.

Ahead of the curve since inception, Moi Moi has long heralded the value of lab grown diamonds, a market on a huge trajectory. Allied Market Research has projected that the global lab grown diamonds market size will reach $49.9 billion by 2030. Moi Moi’s SUPERNOVA Moissanite boasts incomparable brilliance, lustre, and fire that transcend the beauty and durability of all jewels. Each jewel is precisely cut to ensure it is both breathtakingly beautiful and will last forever. Moissanite offers immense value, with RRPs at 90- 95% less than diamonds of the same size and quality.

LAVANA Lab Grown Diamonds are identical to mined diamonds in every way – other than their place of origin. LAVANA Lab Grown Diamonds are made ethically, with complete traceability, and are graded using the same standards as mined diamonds. They offer the exact same stunning qualities at a fraction of the cost (typically 70 – 80% less) making them excellent value for those seeking larger stones or a more ethical option.

Lauren Sommer, Managing Director of Moi Moi Fine Jewellery, says, “We are thrilled to open our doors in Melbourne, a city known for its style and great taste. Moi Moi has been the leader in Moissanite and lab grown diamonds in Australia since 2004, and we are so excited to bring such amazing jewellery, at even more amazing prices, to the country’s fashion capital.”

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