From her modest beginnings, Amanda Jenkins has become a revolutionary for PR agencies in the music industry. Throughout her career, Amanda has worked with an array of artists, both local and international. She has worked closely with Rufus Du Sol, the home-grown super group who found sensational success overseas, as well as local sweethearts Dom Dolla, What So Not, Crooked Colours, and Winston Surfshirt.

After her stint overseas working for PR powerhouse Lock N Load Events, Amanda found success by soaring into her role as Head of Publicity and Promotions at Central Station Records and Sweat It Out. It was here that her dreams of owning and operating a PR agency were fostered, and subsequently Paper Planes PR was born. After working collaboratively for three years with Sweat It Out and Central Station Records’ director, Jamie Raeburn, the pair saw a gap in the market that could not be ignored. 

Working with so many niche agencies, Amanda saw an opportunity to be supporting a more diverse range of local and international artists across an array of genres. She wanted to represent diversity in the industry, and her services are inclusive of all artists, regardless of whether they are signed or independent. Having already worked with a variety of independent PR campaigns over the last 12 months, Amanda explained that Paper Planes was a natural step in her career progression.

“It all started quite organically. On a number of occasions we were approached for PR services falling outside the scope of the labels, which has led to longstanding relationships with several artists.” Already jumping on the Paper Planes bandwagon is New Zealand producer Baynk, local house legend Beth Yen – who just happens to be the first solo female artist since 2012 to achieve #1 ARIA Club chart. Also joining the Paper Planes gang is American electronic artist Shallou, and Brisbane-based Yoste.

Amanda will be taking on the role of Director of Publicity & Promotions, and assisting her as Directior of Business Development is long-time colleague and Central Station Records and Sweat It Out label owner Jamie Raeburn.

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