Brisbane womenswear label Sacha Drake has opened its fourth store, located in Westfield Chermside. Sacha says the launch of her fourth boutique continues her vision and enthusiasm for fashion.

With passion for creating her namesake designs and offering an authentic and enjoyable in-store experience, Sacha says her business continues to strengthen and grow. She believes she is now firmly established in the Australian fashion industry for styling working women. Sacha says her dedication and devotion is the key to success. “I believe it’s our passion for providing women with the best quality designs, flattering fit and supportive styling guidance to enrich our customer’s lives. This is what sets us apart and makes our business thrive,” says Sacha.

In her stores, Sacha has learnt that it is essential to understand the individuality of each woman and offer customers products that fit the needs of their life. “For example, one person’s work dress could be another person’s wedding dress or party dress. The second thing I’ve learnt is that it’s not about the price, it’s about the value. It’s most important the value that they’re getting from the quality of design, cut and textiles. As long as the garment has value to the customer and they can really feel this in the garment, then the price is secondary.”

Sacha Drake’s new store is in addition to her three existing stores at Westfield Carindale, Brisbane CBD and Paddington. The new store offers free styling sessions, one on one service to all customers and free hem length alterations.

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