Sarah Neill is the Founder and CEO of VC-backed Sydney startup Mys Tyler, the body positive app that is set to solve the $1 trillion “fit” problem by creating a more empowering and personalized shopping experience for all women.

Mys Tyler offers women a new way to find and buy clothing that fits their shape, size, and style by matching them with like-bodied women from across the globe and allowing them to shop their looks straight through the app. Having soft-launched in late 2020, and then unveiled their full app in February 2021, Mys Tyler has been downloaded more than 50,000 times, has over 200 Founding Contributors, and has partnered with nearly 900 fashion brands. Global from the start, Mys Tyler users are spread across the globe with the highest concentration coming from the US, Australia and the UK (in that order).

Sarah is a technology and startup powerhouse with more than 15 years driving marketing and innovation for major consumer technology brands across in-house and agency settings in the USA, UK and Australia. Over the course of her career, Sarah has held senior leadership roles at mobile disruptors Boost Mobile and Mint Mobile, led multi-million-dollar agency accounts for marquee companies Telstra, Vodafone and Samsung, and as a serial entrepreneur founded companies Doodad, A Relatively Unique Inc and Mys Tyler.

In 2013, Sarah launched DOODAD, a travel tech company which saw her raise more than $1 Million USD to disrupt the global roaming industry. She then joined the executive team of Ultra Mobile, the fastest growing private company in the US (ranked #1 on the Inc. 5000 in 2015). During this time, she led corporate development, launched the IoT department and ultimately held the post Chief of Staff.

Sarah left Mint Mobile – and New York City – to return to Sydney and build Mys Tyler. In doing so, she hopes to create a space where all women feel welcomed, supported and represented, and where self-love and body positivity are at the core. Sarah’s education includes an MBA (International Business) from Griffith University, a Bachelor of Commerce (Marketing) from Macquarie University and a Certificate in Disruptive Innovation from Harvard Business.

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