Nikki Clarke is the driving force and founder of Cadenshae, a nursing and maternity active wear brand and the creator of Sister Support. When she returned to work as a personal trainer soon after the birth of her daughter, Nikki realised she wasn’t able to breastfeed while wearing a sports bra. Despite not having any fashion experience, she set out to solve this problem.
Nikki began designing nursing sports bras that would support women while they worked out, and allow them to breastfeed. Her brand, Cadenshae, launched in 2015 becoming an internationally recognised maternity and active wear brand. Cadenshae’s products are endorsed by medical professionals as well as Olympic Athletes. Thanks to Sister Support, these products are also available to women in need.
Cadenshae launched Sister Support to provide nursing bras, maternity bras and clothing to women who need them, donated by both Cadenshae and the community. Sister Support also donate to women in Asia Pacific countries, women’s refuges, local maternity wards and teen mum homes. To date, $100,000 worth of bras have been donated to the cause and the company have no intention of stopping here.
Family is at the heart of the Cadenshae brand and there is no shortage of support. Both sets of grandparents are employed as packers and childminders, and her five year old daughter helps out folding flyers. This strong value of family is not only felt by those related, but by all employees of the company. Nikki’s hard work seems to be paying off. Cadenshae won Westpac Northland Business’ Best Emerging Business Award in 2016, and was the winner of the “Henderson Reeves Excellence in Business” Small Business Award in 2018. This entrepreneur mum is definitely one to watch!
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