Sophia Arthur-Pallas never thought she could blend her love of writing and marketing with her passion for astrology, but she’s created a thriving online business, Sophia Pallas, doing exactly that.

Although she had been a copywriter and online marketing coach for a number of years, in 2020, Sophia realised many of her clients were seeking a deeper understanding of themselves, as well as looking to follow alternative, more ‘feminine’ marketing strategies. “Even though I have 15 years’ experience helping brands and entrepreneurs with sales copy, PR and launch strategies, I realised I had something more powerful to offer,” Sophia said.

“My keen interest in astrology had helped me make significant shifts in my own life and business and I knew it could help my clients as well. So I started to make this a part of my service and clients loved it.”

Now, Sophia helps online entrepreneurs connect with their soul gifts and innate communication style – using their astrology chart as an exploratory tool – to create stronger, more inspired and magnetic offers. Sophia has just been announced as a finalist for the AusMumpreneur 2021 Digital Services Award. “It’s amazing to be recognised for the work, insight and advice I’ve given to hundreds of amazing online entrepreneurs since I began this journey.”

The AusMumpreneur Awards, presented by The Women’s Business School, celebrate Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

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