Newstead businesswoman and mum of two, Alison Callan has been named a finalist in two categories in the 16th annual Stevie Awards for Women in Business.

Callan heads to New York next month to find out if she is a gold winner during the gala event at the Marriott Marquis Hotel in New York on Friday, November 15. Alison said she had been wary about entering the Stevie Awards. “I didn’t think I had done enough and given the status of the awards and the process to go through to enter, I was not sure of my chances I could compete,” she said. “I didn’t know anyone else who had entered them and even people in the industry suggested I was might not be ready as the Stevie Awards are the next level in awards.”

With more than 1500 entries submitted this year for consideration in more than 90 categories and from countries around the world, Alison’s entries for Coach of the Year and Women Helping Women were a standout. Alison Callan’s mission is to guide women on a path of flow and alignment as a record number of women venture into business, juggling many roles. Combating the ‘hustle’ and ‘faking it till you make it’, her work as a clarity and success coach assists women in business to overcome obstacles and fears to achieve great results.

Alison said that with more women are now leaving corporate roles to seek fulfillment plotting their own path, purposefully doing something they love, but they’re challenged by the unknown. “They want to take their career to the next level but there are so many hurdles and challenges in their way, externally and internally,” she said. “I help them through this transition because I have been there. When I was a new mum, I was determined not to buy into the stress of and hype around parenting and being in business. We can do both.”

This work secured her finalist status. “I want to show women what that they can do, even when they think they can’t especially when you believe in yourself and accept and embrace the scary stuff,” Alison said. “If I want to encourage others, I have to do it first. I have to keep pushing my barriers, so I am not sitting on my laurels that I am always striving, gaining momentum no matter how terrifying it is at the time.”

Alison said she was stunned when she found out she was a finalist. “I am still getting into my head how amazing this is; it seems other worldly that I get to go to New York and be celebrated for the work I have done. It is nice to have an award that is not based on how much you earn or how Insta famous you are, but on genuinely serving and helping others,” she said.

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