Simply for Strings has been awarded the National Retail Association’s Small Retailer of the Year Award and the Australian Retail Association’s Independent Retailer of the Year Award. These awards are awarded based on strict criteria and achieving both in the same year is a huge coup for co-founder Anna Adriolo.
“I am so proud of our Simply for Strings family,” Anna said. “Our team are remarkable people who share and spread our love of music to all.” said Anna. The company began as a mobile business, driving from town to town to help educate students, parents and teachers, in their homes and in schools. The service provided during these trips set the foundation of the Simply for Strings customer service philosophy which Anna and her team still pride themselves on to this day. The business has been praised for providing a unique customer experience and being a top employer with excellent workplace satisfaction.
The small business based in was also recognised earlier in 2018 as one of Business Queensland’s 100 Faces of Small Business and were also finalist in the 2017 Australian Retail Awards. They are also in the running for the Small Business Achievement award ,part of the Queensland Community Achievement Awards. Outside these accolades, Simply for Strings has recently launched a community instrumental music program, donating repaired string instruments to those who may not otherwise have access to them. This program has so far donated more than 50 instruments to recipients across Australia from indigenous communities in far north Queensland to areas abroad including Vanuatu. Simply for Strings also inaugurated the Aspiring Musicians Award in 2018, where two young Australian musicians who display outstanding passion and potential will become benefactors of one of two high-quality violins for a year to help propel their playing to the next level.
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