Susan Almaani is that familiar face and comforting presence who gifts you the feeling of “ah, I’m in the right place”. She is the working mum you use to see at every fundraising event and school fete, and at every bake sale and excursion. From volunteering to creating, organising and supporting her local community in Logan, to finally putting her all into new ventures of her own, Susan is on a mission to uplift and inspire women.
After dedicating extended hours of her life to volunteering with organisations such as Islamic Relief Australia, Islamic Women’s Association of Australia (IWAA) and domestic violence shelter Sakina Inc., Susan decided to bring together all the ideas in her mind and start something new. Her event in July 2019 at Hillstone, the Women’s Winter Ball, brought together boss women and their businesses and created an environment for them to network and learn. She has over 20 years’ experience, connections, support and time, so it all came together nicely, like sugar and spice.
“The Winter Ball came about because I knew we have so many talented young females and Muslim women who have a small business or home business, and I thought we don’t have a platform,” she said. “I started throwing the idea around and my family and friends were like ‘you know what, you’re made for this so go for it’ and I got the ball rolling.”
Susan put together a sponsorship package and hand-picked people and businesses that don’t have many followers or much content on Instagram in hopes of helping them with exposure and social media skills. But she also picked people with an established online presence to help get the word out.
From mental health to law, to massagers, cake makers and decorators, she chose small businesses as diverse as their services to showcase the talents of the community and to bring their founders together. Susan’s selfless and determined idea shined through, and she managed to get 27 sponsors in just two weeks. The Women’s Winter Ball welcomed 250 people.
“It wasn’t just my event, it belonged to all of us. We are skilled, we can do it, we just need the right tools,” Susan said. “Some may not have a platform or know how to market themselves, so I feel like I can aid or support them to enable them to have access to these things.”
Susan has a few big secret projects in the works, and she always keeps in mind their purpose. “We often devalue ourselves as women and are always second guessing our abilities,” she said. “But when someone comes to you and tells you ‘you are talented’, that gives them a boost of confidence and ignites something in them.”
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