Tess Nguyen was scrolling through GumTree in 2018 when she found a business for sale. That business was Midnight Mischief. Since 2018 Nguyen has grown the brand through social media exposure, new products and gaining media attention.
Midnight Mischief is the divine, silky pajamas that will have you dreaming about bedtime from your desk…. or anywhere else for that matter. Nguyen is a self-confessed minimalist, which shows in the sleek and glamorous designs of Midnight Mischief. She strives to create high-quality timeless designs that people can enjoy for years to come and that can be personalised. From silk pillowcases to PJ’s Nguyen has you covered, and deeply believes in the age-old quote “before you can help others, you must first help yourself”. Her passion for self-care has been sparked by her background and career as a physiotherapist. Nguyen has treated patients in hospitals, aged care facilities and private practices and has seen first hand the importance of self-care for one’s health and wellbeing.
The ethos around Midnight Mischief is to provide comfortable, luxurious pajamas with fun personalisation. Nguyen sees the long term vision for Midnight Mischief as way more than just a pajama brand, but a brand that educated people on the importance of self-care and rest for your general wellbeing. She believes in caring for people through simple acts of luxury. The personalisation aspect of the brand is a small act of luxury that creates a sense of connection to the product, in turn creating a sense of community. Nguyen wanted to create a point of differation for her brand and knew that personalisation would attract a diverse range of customers who were looking for a sense of luxury and coziness in their sleepwear. Once in the hands of infleuncers the brand was an instant success! From the moment Aussie influencers got their hands on these luxurious pajamas life for Tess Nguyen has never been the same. With a booming business on her hands, Tess truly is a women who juggles it all and won’t stop here!
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