Co-Founder and COO of TyreStock, Elodie Desporte-Duperry is making waves in the Australian tyre market with her husband William’s disruptive and innovative approach. With 41 per cent of the car accidents with physical injuries being linked to tyre problems, TyreStock joined the industry in 2017 with the vision to raise the awareness on tyres and have delivered a kind of service which is educating customers on tyre care and delivering orders in under 2 hours.

Mother of two, Eloide has helped get this business up off the ground and into the marketplace and land the well-known Australian entrepreneur Steve Baxter as TyreStock’s first investor. Being a part of Steve Baxter’s RCL Accelorator Program at River City Labs, has boosted their success and provided a solid base for Elodie and William. “This is the best place to build a company with big aims. You are confronted to high level profile entrepreneurs and mentors. We achieved in six months what we would have done in one year, if not more! And having the support of Steve and his network is priceless,” the TyreStock owners add.

Together with their team of experts, strategic partnerships and some disruptive innovation, TyreStock will offer the consumers a new tool called Snap&Fit allowing them to diagnose their tyres from the comfort of their phones. Along with being the only tyre business to offer a free scrap tyre collection, TyreStock have also launched a new program which gives money to charity Buy1Give1 for every tyre sold.

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