Bianca Whyte is the creative dichotomy behind Whyte Studio the brand. A champion Australian motocross rider, she originally set out to design a range of motocross clothing. After graduating in 2011 as many aspiring fashion designers know, it’s a struggle to get your foot in the door in the fashion industry. Finally, after applying for endless jobs, she got a job as design assistant for the Kardashian Kollection where she realised her creative flair for women’s wear. After 1 year she was promoted to head designer and was moved to Los Angeles to work closely with the Kardashian sisters Kim, Khloe and Kourtney.

Four years in Los Angeles was a Hollywood dream come true for Bianca, designing also for celebrities such as Cindy Crawford and Kelly Osbourne, yet the contrasting situations of the fashion industry – from glamorous parties to sample fittings in cramped factories – kept her firmly grounded. Highly ambitious and driven, Bianca wanted a new challenge and was adamant to design for herself which is when her move to London and designing for an up and coming British label came into play. As a small start up brand, Bianca was able to learn the intricacies of the business and here her business acumen blossomed.

In June 2017, Bianca started her own label Whyte studio with her mother, her original fashion icon. A person who encompasses all aspects of her creative surroundings, she is also known as DJ B Whyte, an international house DJ. As a DJ in demand, she spins at London’s most notable clubs, London fashion weeks hottest parties whilst finding the time to host a show on London’s touch fm. Bianca’s creative drive is unstoppable!

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