Owner of Westridge and and The Ridge Meats, Michelle Jensen is the newest Councillor and only female on A.M.I.C’s Queensland Retail & General Industry Council. The Australian Meat Industry Council (AMIC) is the peak body  representing retailers, processors and small goods manufacturers across the country, aiming to increase the profitability of their members through advocacy, innovation and delivery of services.

Prior to purchasing Westridge and The Ridge Meats in 2017, Mrs Jensen was teaching in a primary school for thirteen years. During her teaching career, she taught in rural and remote locations across Queensland such as Cunnamulla, Horn Island in the Torres Strait and Mount Isa. “I would like to see more support and connection with business owners in regional Queensland as I have witnessed many of the challenges they face being located away from metropolitan areas,”said Mrs Jensen.

Unfortunately, three butcher shops have closed in Toowoomba over the past twelve months. “I believe great butchers don’t necessarily make great business people. I would love to see more professional development opportunities for butcher shop owners to strengthen their business practices to ensure the longevity and profitability of their business.” added Mrs Jensen.

The Australian Meat Industry Council hosts awards across the country every year. One of their awards include the Sausage King Competition.

“I strongly feel the Sausage King Competition needs a re-brand as we are now in the 21st century and have many female butchers. The awards need to be gender-neutral and celebrate the winner and their talent, not their gender.”claimed Mrs Jensen.

On 9 October, Michelle attended the Meat Business Women (MBW) conference in Brisbane that was dedicated to advancing the culture within the Meat Industry where she reconnected with Susan Mcdonald, Senator for Queensland, former Managing Director for the Super Butcher and former Councillor of AMIC Queensland.  At the event, Michelle plucked up the courage to ask Susan Mcdonald to be her mentor, and Susan was happy to offer her services as a mentor.

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