Sharine Duran founded Adzurra, her one-stop fashion app, in October 2017 during a Europe trip, straight after graduating from law school. Dreaming of creating a single go-to platform for all things fashion, Sharine set out on her entrepreneurial journey. Adzurra was her first dive into business, and it has proved quite a success.
Within the first month of pitching her idea, Sharine received significant interest from investors. When her first round of investment was solidified, she started creating an app. While building the app, Sharine conducted market research; she visited multiple village markets, attended fashion shows and walked the streets of Burleigh and Palm Beach, speaking to fashion boutique owners. After two rounds of beta testing, she confirmed there was a demand for an app that would allow users to discover both online and physical fashion boutiques by location, proximity and relevance.
Now, Adzurra has completed its first launch to public, with more than 300 users and more than 150 fashion boutiques and brands on the app. Sharine was also recently featured on a podcast by Social Growth Media to discuss her recent accomplishments and what’s next for Adzurra. At 23 years old, Sharine has raised pre-seed investment and has been accepted into the Australian Government’s Landing Pad Program. The Program sponsors market-ready startups to bring their business global through a 90 day residency in Tel Aviv, Israel. Sharine has also been nominated in the Gold Coast Young Entrepreneur Awards.
Right now, Sharine is focused on improving user-experience on Adzurra and establishing partnerships in the tech space in Tel Aviv. She is passionate about travel, design and fashion. Overall, she aims to create a user-friendly platform that allows women from all backgrounds to sell fashion and beauty pieces only using the internet.
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