Mediterranean-inspired Australian swimwear brand PLIVATI, founded by Julianne Bobanovic, launched August 2019.
Julianne says that since announcing the upcoming launch of a new spring collection responding to the demand for more ethical, sustainable and recycled swimwear, the brand has been picked up by a number of international newspapers and magazines in Australia and Croatia. She says articles have appeared in Croatia’s largest newspaper in print and online 24 Sata, Super1 – Telegram, Dnevno, Croatia Week and on the front page of the Hrvatski Vjesnik (published in Australia) just to name a few.
As a new, start up business, Julianne has been overwhelmed with the response. “I never imagined my designs would reach so far in such a short space of time. The customer support has been incredible and I’ve had messages and orders from all over the world.”
The latest collection, ‘Plaža’, is made from recycled material. Featuring bold, bright colours and natural hues, the collection has been designed with European summers in mind – think adventures through the villages by the sea in Croatia, Italy and Greece surrounded by the beautiful hot pink bougainvillea, the flowering prickly pears along the coastline and the bright yellow sunflowers standing tall in the fields.
Julianne says she wants to ensure the brand continued to maintain its quality whilst being even more environmentally conscious. She says that increasingly, designers like herself are looking for innovative sustainable alternatives that are gentle on the environment. “Our aim has always been to create an ethical, luxurious and modest brand with sustainability in mind.
“Up until now, we’ve been using ethical manufacturers, reusable and biodegradable wet bags to present the swimwear in and biodegradable, compostable mailers when sending our swimwear to our customers,” Julianne said. “This new recycled fabric using components from discarded fishing nets and plastic waste found in the ocean is taking us to a level of sustainability we can be even more proud of.’ PLIVATI’s new swimwear range is carefully tailored, designed to be modest and complementary to various body types with its two new Mediterranean-inspired prints, low-to-high waist cuts and removable padding.”
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