Internationally acclaimed expert in brand and cultural transformation
Martin Lindstrom is one of the world’s premier brand building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in the fields of consumer psychology, brand marketing, and neuro-scientific research. He is a bestselling author of numerous publications including Small Data – The Tiny Clues That Uncover Huge Trends and Buyology: Truth and Lies About Why We Buy. His most recent book is The Ministry of Common Sense.
Martin Lindstrom will address WOBI World Business Forum in Sydney on September 7 and 8 on REVEALING THE TRUE DESIRES OF CONSUMERS including:
- Reasons why the next great advancement will be the Small Data revolution, when we are currently living in a world obsessed with Big Data
- Decipher the code of human desires: Utilising the human observation to reveal the needs and impulses of consumers
- Causality versus Correlation: The importance of understanding the difference between both concepts when attempting to understand why consumers behave the way they do
- Why we need to get closer: A humanistic approach to Marketing