October is breast cancer awareness month, and to recognise this Judi Adams has created Pinktober, a successful campaign in Tasmania that aims to highlight breast cancer month. The event sees landmarks around the state lighting up pink to commemorate the month, as well as to highlight the work of the National Breast Cancer Foundation. The landmarks are generally scheduled to light up for a certain period of time during the time, with some opting to go pink for a few days only.

With more than 25 years of research and fundraising efforts, the National Breast Cancer Foundation aims to help and improve the lives of people diagnosed with breast cancer. Its efforts include developing new drugs, finding new treatments and screening methods as well as to increase the quality of life for those affected. Since its inception in 1994, the National Breast Cancer Foundation has seen an improvement in the survival rate of those with breast cancer, up from 76% to 90%. The foundation has also raised $162 million through fundraisers and donations to fund research projects aimed at fighting breast cancer.

Pinktober commences on Monday, 1 October, and will see various sites across Queensland and Tasmania light up pink in honour of the month. Such landmarks include the Brisbane City Council sites at the Reddacliff Place Steam Sculptures, Story Bridge, Sandgate Town Hall, the Tropical Display Dome at the Botanic Gardens Mount Coot-tha, Victoria Bridge, the Department of Heritage site at Kurilpa Bridge, the Treasury building, the Queensland Performing Arts Centre, the Brisbane Convention and Exhibition Centre, Royal On the Park Brisbane, the Wheel of Brisbane, The Gabba, the Judith Wright Centre of Contemporary Arts and Suncorp Stadium. Pacific Fair Shopping Centre at the Gold Coast will also be joining the campaign as well as the Logan City Council Administration block.

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