Melbourne women Dee Peters and Kerry Hodge have brought sustainability and social responsibility to the forefront of the style conscious, launching online retail platform Able2Online. The platform offers a carefully curated collection of fashion forward brands with an ethical edge across beauty, jewellery, apparel and home wares.
The founders are passionate about reducing their impact on the planet without sacrificing good style or functionality, and so Able2Online was born. Their combined 25 years of expertise in the brand and marketing industries has culminated in a digital platform showcasing a carefully selected array of forward-thinking niche brands, mindfully and consciously created. “We have been so energised finding brands across Australia and the world, with people behind the helm that really have their stuff together and are producing some of the amazing products that will last beyond the throw away cycle,” says Peters. “These are brands that really represent something other than just buying and are thinking outside the square; that are challenging conventions whilst being chic, minimalist, fashion forward and contemporary.”
The online shop offers a place where conscious consumers can make an informed purchase and feel positive about it. It showcases labels only available in Australia like Reverie, Heretic Parfum and Kayu Bags, as well as more than 30 independent and household brands. “These are the brands that are going to stand the test of time because they are made with integrity, purpose and love. We want people to feel good about themselves and what they are purchasing, simply because it’s good to be able to choose,” says Hodge. Having attracted more than 1500 subscribers during its soft launch in November 2018, Able2Online aims to add new mindful products regularly.
Paired with Sendle, Australia’s only carbon neutral courier, able2online also ensure packages are as environmentally conscious as the beautiful products they contain.
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