Cassandra Matthews is a leading female entrepreneur who is making waves in Australia’s wellness industry including attracting investment in her latest business from Nicho Plowman the Co-founder of world’s No 1 meditation app Insight Timer.

Cassandra is the Co-founder and CEO of One Eleven Health, a leading Australian Ayurvedic health products brand that produces a range of herbal formulations based on the ancient wisdom of one of the oldest forms of healthcare on earth, Ayurveda. Prior to One Eleven Health, in 2015 while still in her 20s, Cassandra co-founded her first business, award-winning sports and wellness supplement retailer Fit Nutrition Australia, a business which was acquired in 2019.

Today, Cassandra is committed to doing life and business more ‘consciously’. With her consistent passion in holistic health and wellness, she believes that health and happiness cannot be separated because to care for the body is to love the Self. In founding One Eleven, it’s her renewed purpose to promote health, well-being, and happiness in others through sharing the ancient wisdom and tools of meditation and Ayurveda that have transformed her own life.

One Eleven’s herbal formulations are based on the wisdom of the oldest form of healthcare in the world, the unique and precise blends belonging to a long line of distinguished Vaidyas (Ayurvedic physicians) in India.  Ayurveda is a system of holistic health, designed to empower you to attain balance of the mind, body and spirit through a set of simple principles and practices that align with nature’s wisdom Born in 2021 as a conscious creative impulse, One Eleven Health is dedicated to bringing the highest quality consciously crafted health products based on the ancient wisdom of Ayurveda to their clients in a way that integrates easily into one’s daily routine.

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