The annual Women in Super Mother’s Day Classic engulfed Australia in pink on Sunday 12 May, with more than 100,000 individuals of all ages walking and running across 90 locations to raise money for vital breast cancer research.
The event has so far raised more than $36 million for the National Breast Cancer Foundation’s research into the detection, diagnosis and treatment of breast cancer – well and truly on the way to achieving the $40 million target by 2020.
Each day 53 Australia women are told they have breast cancer. The Mother’s Day Classic brings the country together to raise awareness of the illness and raise funds for cancer research. On Mother’s Day in cities and towns across Australia, mothers, fathers, kids, families and friends gather to remember and support loved ones affected by breast cancer.
The Mother’s Day Classic is not like any other walk and run event, according to MDC Foundation CEO Sharon Morris. “Mother’s Day Classic is not about breaking speed records. We are all about delivering a fun and inspirational community event that involves celebrating and supporting those touched by this disease,” Morris said. “Our focus is on participation, whether you walk, run, donate or volunteer. It’s a fun morning, with many dressing up: you’ll see everything from pink Storm Troopers to teams in fairy wings and dads in tutus.”
This is one of Australia’s largest breast cancer fundraising initiatives with funds going directly to the National Breast Cancer Foundation for vital breast cancer research. “Our goal is to reach $2.1 million for life-saving breast cancer research this year and we need the Australian community to help us get there,” Morris said.
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