Leaders in mummy makeovers and well known for their stance on not using stock images, Newcastle’s Hunter Plastic Surgery have won 10 international awards over the past three weeks, making them global award winners for the second time this month.

Co-founder Amber Moncrieff explained, “We have grown to be one of the most popular plastic surgery practices in Australia for women, with 45% of our patients travelling for more than 50kms for surgery with us, and half of them from more than 100kms away,” she said. The company won a total of 6 awards at the MyFaceMyBody awards in Las Vegas including Australasian Surgical Makeover of the Year, Australasian Customer Experience of the Year, and Australasian Practice Manager of the Year – for Jessica Laing, as well as the Gold Stevie Award in New York for small Business Management Team 2019 and three bronze awards.

“I think women are increasingly looking for surgeons who focus on a particular area of aesthetic surgery – and they are prepared to travel from right across Australia for the right person. In our case, that’s Dr Moncrieff. One thing we are very public about it the importance of honesty and reality in the images of women in the marketing of plastic surgery and we featured that in our submission for the judges. We refuse to use stock images of models in our marketing – unlike so many clinics in this industry, because we believe they are misleading and a negative force on body image.”

By way of example, the new Hunter Plastic Surgery website is an industry first as it only features their real patients across the website. “No misleading pictures of skinny teenage models here,” Amber said.

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