Kiarne Treacy is the founder of Sustainable Choice, a platform that brings together brand sustainability efforts and environmental information.
As the climate emergency floods our newsfeeds, Australians urgently change behaviours to reduce their environmental impact. Kiarne’s Melbourne based company is enabling this movement with an innovative online platform designed to empower thoughtful consumption.
Leading companies Bared Footwear, Simplot Australia, Unicharm (BabyLove), Energy Locals and Snooze have signed as foundation members of Sustainable Choice, a website committed to being a destination for sustainability information, publishing the sustainability commitments, actions and products of leading Australian brands. As early adopters of the platform, these organisations are showing their commitment to their sustainability journey, providing customers with clear and accessible information about their products and environmental trajectory.
Recent studies demonstrate 61 per cent of people want more information to help make better sustainable choices, and 84 per cent say sustainability is important when making purchase decisions. Sustainable Choice is committed to representing businesses across all industries – whether FMCG, fashion, energy, construction, homewares and much more. This variety
gives consumers unlimited potential to make informed choices about the brands and business they support every day.
Founder Kiarne Treacy says, “Rather than scouring the internet for information, Sustainable Choice offers a go-to hub that centralises brands’ sustainability efforts and environmental information. Whether looking for more environmentally conscious products, information on responsible disposal and waste reduction, or simply wanting to support more thoughtful brands, it’s an impartial platform that allows consumers to know exactly what they’re buying. The platform allows brands to provide detailed information and product traceability helping consumers decode the environmental claims and green symbols that are increasingly appearing on packaging and in advertising.”
Brand members hold self-editable profiles to showcase their commitments, goals and timelines, initiatives, actions, featured sustainable product listings, responsible product disposal information, articles and stories, and environmental memberships and accreditations. “This platform is for every Aussie consumer, from household shoppers to enterprise businesses. Any person or business who wants to start voting for a better planet needs to start by making more informed choices about the brands, products and services they support. Whether you’re fighting for climate action, ocean sustainability, waste reduction, or simply wanting to leave a lighter footprint from your grocery trips – this is for you.” founder Kiarne says.
To join the movement in making better choices for a sustainable future, visit: www.sustainablechoice.com
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