Annette Densham started her first PR business eight years ago at the age of 43 due to the loss of her corporate role that was made redundant at the Queensland public service along with 12,000 others.
“Finding a job was hard and soul-destroying at a time when I was already spent. I was dragged along to a weekend seminar where the presenter talked about using your skills and magic to create your own business. I was selected as the ‘guinea pig’, and my business was born,” Annette said.
Annette said around this time, her youngest son was struggling mightily with academia and it later discovered that he was diagnosed on the autism spectrum. “After being suspended multiple times, I realised his life [and mine] was not going to get easier and being unemployed was not ideal,” she said.
Annette said it was the perfect storm and it ended up being one of the very best things that have happened to her life. “Not only did I create a business that provided for my family, but I also created programs and support to help other women in business and have met so many incredible women [in the industry],” she said.
Annette was a stay at home mother for many years trying to find any job that would pay the bills, but never realised her potential and years of valuable experience. “It took me to my early 40s to realise I didn’t have to juggle being a mum and being successful in business – I could do both. You could say being a mumpreneur saved me – from depression that threatened to overwhelm me,” she said.
Now as a director of the award-winning The Audacious Agency, along with her business partner Lauren Clemett, she works with women in business to stop being the best-kept secret by creating holistic profile building strategies.
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